Fidelity United is one of the oldest insurance companies in the UAE, but keeping an old company fit for purpose requires someone of vision to guide it into the next stage. Bilal Adhami, CEO of Fidelity United, is the right man for the job and has been recognized in this year’s Insurance CEO of the Year 2020 UAE’ by Global CEO Excellence Awards.

A true Leader and Visionary, Bilal’s direction for Fidelity United to become one of the major players in the insurance industry reflects the remarkable turnaround of the company’s outstanding position today.

To read the article, please click here https://www.ceo-review.com/issues/2020-global-ceo-excellence-awards/18/

For the past two years, Fidelity United has focused on making its new brand identity a first-choice insurance solution for the Gulf Cooperation Council (GCC). A sustainable operational model ensured a confident start, and we have developed an intuitive platform to support brokers and partners. No matter how complex the risk, we are there to provide best-spoken solutions and unified brand experience to its clients. Besides offering standard insurance packages for all corporate and individuals, our approach begins by listening to the client’s needs and responding by tailored solutions. Exceptional customers service and product development has been recognized by our partners and associates which, undeniably, is affirming that we have a leading role in the UAE market. Served by a passionate and highly skilled team, we take pride in reflecting our core values of transparency and responsibility towards its clients, partners and associates. Identifying new trends and technologies, and having a strong understanding of the insurance industry in the region, we have built a specific, user friendly platform for the Brokers providing explicit human and digital capabilities, enabling them to experience a seamless and effective process from quote to bind, which proved successful during the implementation of our Business Continuity Plan on 100% smart working model. The successful foundation of the Broker management unit is based on scrutinized focus and effects of digitalization, combined with the technical skills of the Market Underwriters’ relationship with Brokers and a strong and responsive operations structure to support the servicing of business. We apply practical risk-management and ensures that its sound business ethics elevate service standards. Clients recognize the professionalism and responsiveness shown by our team, who aim for major regional growth over the next five years. The CFl.co judging panel congratulates Fidelity United, the 2020 winner of the aw

Fidelity United turned into green and posted a Net Profit of AED1.4 million in 2019. This is a remarkable swing of over AED 10 million achieved in comparison to last year. Gross Premium Written has increased by 51% over 2018 to reach AED 221 million in 2019. This is despite a very high competitive market, and a tremendous pressure on the prices.

The Net Premium Earned increased by 76% compared to 2018, which confirms the company’s strategy towards higher retention and prudent risk selection. The company’s strategy towards risk selection has resulted in a very positive outcome enhancing the Underwriting Profit by an increase of 210% compared to 2018. This was a result of conscious growth measures put in place to safeguard the company’s profitability despite the challenging environment.

The company went through a full restructuring, rebranding its image and name. The new leadership team has worked towards putting controls in place and set up a risk appetite with an accelerated strategy that lead the company towards its long-term vision of playing a major role in the UAE market.

The company today, is Fast Growing and capturing market share by creating a specific business model to its partners, Strongly Equipped with an experienced and passionate team along with a strong reinsurance support, and Highly Stable via the adoption of its risk management framework.

Fidelity United participated in the GIMIC Annual Dinner gathering as a Platinum Sponsor. The event took place on 15th February 2019 at Atlantis The Palm Hotel attracting key personnel from Insurance Companies and Brokers in and outside of the United Arab Emirates.

We are pleased to inform that we have upgraded all our POS machines with the TAP and Wifi feature (in all branches). This is another upgradation after the initiative of raised invoice (collection through payment link).
Moreover, we are in process of installing QR reader in HO through FAB, where, customers can use the application of “Pay It” and pay the premium through their debit cards and earn points as well. More details on this will be circulated soon.