We are one of the oldest insurance companies in the Market, registered in 1976 under license # 8 with the Insurance Authority. As of November 2018, we are operating under our new brand name ‘Fidelity United’.

This new identity is a reflection of the Partnership between “United Insurance Company” and the Lebanese Insurance Market Leader “Fidelity Assurance and Reinsurance SARL”. This Partnership marks the first milestone towards the company’s new vision and ambition to play a major role in the Region.

Our Mission

To create a business model that empowers our stakeholders, optimizes our performance by way of innovation and capitalizes on the passion, knowledge and expertise of our employees.

Our Vision

To become the Home of Insurance

Our Values

We believe and stand by our values

We believe in fundamental requisite of good business ethics while following our rules of conduct.


We believe in fundamental requisite of good business ethics to gain the trust of our customers.

Work Ethics

We promote transparency with a strong sense of responsibility, while following our rules of conduct.


We are committed to deliver high quality service standards in whatever we do.


We capitalize on our passionate employees and we provide them adequate training and career path.


We are very result oriented and dedicated to execute and deliver on our plans.


We are agile and can quickly adapt to our market and customers’ needs.

Latest News

The Best Pet Insurance Provider

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Fidelity United partners with SquareOne Technologies

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Fidelity United in association with Model Service Society

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Fidelity United announces AED 60 million Capital Injection

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Desert Cleaning Drive” at Al Qudra, Dubai

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Fastest Growing General Insurance Company in UAE 2022

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Fidelity United have been shortlisted for three categories in the prestigious MENA IR Awards 2023

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Most Trusted Insurance Service Provider in the UAE

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Fidelity United announced AED 60Million Capital Injection

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